Google Ads Search Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Knowledge GlassComments Off on Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  • Maximize conversions
  • Target impression share
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

When creating an ad, how does Greg know what it will look like to his potential customers?

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Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]
Google Ads Search Certification Answers

How should marketers use AI-powered Search ads to accomplish their business goals?

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Use exact match keywords to help AI-powered Search reach specific audiences. Reduce and reinvest paid search budgets in high-quality image assets. Leverage broad match, Smart Bidding, and Responsive Search Ads together. Rely on manual bidding for queries marketers anticipate delivering the most value. The correct answer is: Leverage broad match, Smart Bidding, and Responsive Search […]
Google Ads Search Certification Answers

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Sara Taylor

Using phrase match Using exact match Using broad match Using keyword targeting The correct answer is: Using exact match.