Google Ads Search Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Knowledge GlassComments Off on Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  • Maximize conversions
  • Target impression share
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Knowledge Glass

Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Layla Is Learning About The Benefits Of Using Search Ad Extensions And Has Come To Know That They Can Help To Increase User Engagement. What Are Two Other Benefits That Search Ad Extensions Can Contribute To Performance? (Choose Two.)

Knowledge Glass

Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?

Sara Taylor

The ad quality could lower cost-per-click by 40% or more. The ad could help the advertiser receive more bids in the auction. The ad click-through rate could lead to a higher Ad Rank. The ad could increase the cost-per-click for the advertiser. The correct answer is: The ad click-through rate could lead to a higher […]