Google Ads Search Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Knowledge GlassComments Off on Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  • Maximize conversions
  • Target impression share
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

Sara Taylor

They could use brand restrictions for branded campaigns when it’s suitable. They could use responsive search ads and AI-powered creatives. They could increase their campaign reach by using broad match with manual bidding. They could organize and align all of their ad groups according to a common theme. They could add broad match keywords for […]
Google Ads Search Certification Answers

What does this score indicate? – An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.

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An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than other company campaigns. The campaign […]
Google Ads Search Certification Answers

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

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Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)