Google Ads Search Certification Answers

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Knowledge GlassComments Off on Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  • Tagline, AMP, Characters
  • Headline, URL, Description
  • Beacon, Tag, Conversion
  • Headline, Descriptor, Image

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Sara Taylor

Control and results Options and tracking Credits and context Profit and privacy The correct answer is: Control and results.
Google Ads Search Certification Answers

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Knowledge Glass

Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)