- Tagline, AMP, Characters
- Headline, URL, Description
- Beacon, Tag, Conversion
- Headline, Descriptor, Image
Download Google Ads Search Certification Exam Answers (PDF)
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Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
His bid for the ad is too low. He has too much information listed in his ad assets. He hasn’t supplied a link for the ad. Users may be misspelling his keywords. The correct answer is: His bid for the ad is too low.
Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.
Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?
Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]