Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
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Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)