Because of the proliferation of disconnected tools, what do companies end up investing in?

You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement?

Be respectful of your prospect and back off. Always come with a backup positioning statement and try again. If the positioning statement didn’t resonate with the prospect, they probably aren’t a good fit. Use this as an opportunity to politely end the call. Yes, but this time, use two positioning statements in a row to […]

What is your standard set of inbound services?

The set of inbound services that are guaranteed to meet all your client’s needs The top 10 proven most effective services across the HubSpot Partner community The most common set of inbound services you expect to offer to your most common type of prospects The percentage of time calculated as billable to your clients Download […]

Once you’ve determined your total engagement cost, what’s the best way to set your markup?

Be consistent — use the same markup for all your clients. Use a 20% markup per industry standards. Use the median average of your minimum markup and high markup. Consider a range based on your minimum markup, high markup, and value-based price. Download HubSpot Solutions Partner Certification Exam Answers (PDF)