The Recommendations page can introduce you to new features and trends across Google. The Recommendations page can increase your budget if you select to auto apply to recommendations. The Recommendations page can help maximize your budget by improving bidding and keywords. The Recommendations page can increase the amount of time and effort spent on optimizing […]
Which of the following is an example of a Smart Bidding strategy?
Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA
Before a marketer can implement sitewide tagging, what’s the first thing they should do?
They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]
If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car
How does the enhanced cost-per-click (ECPC) bidding strategy work?
ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]
You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.
How can the power of Google’s AI help advertisers?
It replaces the need for analytics solutions. It can minimize marketing insights. It reduces the volume of search conversions. It can optimize performance in real time. The correct answer is: It can optimize performance in real time.
What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]
If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.
Why might an advertiser use enhanced conversions for leads?
To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions