Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
Which of the following can be used to describe enhanced conversions for leads?
Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data
What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.
If you’re a marketer setting up the value of an online conversion action, what would you do?
Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead is $20, you’d assign the value as $200. Regardless of the value of the lead, you’d always set it as $1. If the average value of a lead is $20, you’d assign the value as […]
If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
Engagement rate Reach Impression Frequency The correct answer is: Frequency
If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of the Disable the view-through conversion data Sort the data by time and remove duplicate times found on entries. The correct answer is: Modify the event tag to capture a unique order ID.
What are two capabilities of Google Tag Manager? Choose two.
It allows you to quickly and easily update tags on your website or mobile app from a web interface. It can only be used to deploy and modify third-party tags. It has collaboration and versioning capabilities. It’s a JavaScript framework that’s used to add Google tags directly to web pages. The correct answer is: It […]
You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids
How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
By automatically creating tag code snippets By troubleshooting unverified conversion actions By telling you which Google Analytics reports are incorrect By creating the Google Click Identifier tag (GCLID) The correct answer is: By troubleshooting unverified conversion actions
To set up conversion tracking, what should you do first?
First, add a conversion tracking tag to your website or app after modifying it in Google Ads. First, modify the tag for your website or app after requesting it from your web administrator. First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions. First, request a […]