HubSpot Inbound Certification

What Kinds Of Information Does Your Marketing Team Likely Need Included In A Persona?

The number of people represented by that persona that they need to bring to the website each month. How the persona finds answers to problems, and how they prefer to be communicated with. The persona’s first name and email address so they can be sent personalized marketing emails. The size of the target market represented […]

HubSpot Inbound Certification

According To Jobs Theory, Which Of The Following Is An Example Of A Job Story?

Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day. XYZ, Inc., […]

HubSpot Inbound Certification

What Is The Buyer’s Journey?

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]