color scheme of the video use of special effects purpose of the videos celebrity endorsements The correct answer is: purpose of the videos.
Fill in the blank: Jamal Meneide mentions three pillars for video editing and post-production. They are concision, clarity, and _____.
creativity color grading communication captivation The correct answer is: captivation.
Which of the following is a recommended practice in video creation?
Maintain a monotone voice to avoid distractions Use flashy transitions to keep viewers entertained Divide the video content into smaller segments Avoid any kind of interaction with the viewers The correct answer is: Divide the video content into smaller segments.
Which of the following storytelling techniques is considered effective for social media?
Using jargon and business-speak Highly detailed stories Short and impactful stories Focusing solely on your brand The correct answer is: Short and impactful stories.
Which of these is NOT a good practice when repurposing long-form content into short-form videos?
Using the most engaging, relevant clips from the long video Keeping the short videos between 20 and 60 seconds Running them as a series or part of a video carousel Using copyrighted music The correct answer is: Using copyrighted music.
If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?
During weeks two to three During week one During week four During weeks six to eight The correct answer is: During week one
What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
One conversion cycle Four conversion cycles Two to three conversion cycles Five to six conversion cycles The correct answer is: Two to three conversion cycles
Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
Set up labels within their campaign structure Set up custom dimensions within their campaign structure Set up audiences within their campaign structure Set up templates within their campaign structure The correct answer is: Set up templates within their campaign structure
Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?
Average price for each route Highest price for each route Lowest price for each route Price options for each route The correct answer is: Average price for each route
Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?
You’d tell them to make the optimizations during weeks two to three. You’d tell them to make the optimizations during weeks six to eight. You’d tell them to make the optimizations during week one. You’d tell them to make the optimizations during week four. The correct answer is: You’d tell them to make the optimizations […]