Listening, monitoring, following up Verification, confirmation, response Awareness, consideration, action Identity, recommendation, meaning Download Google Ads Video Certification Exam Answers (PDF)
Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Download Google Ads Video Certification Exam Answers (PDF)
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Display Certification Exam Answers (PDF)
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)
A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
Demographic Audiences In-Market Audiences Affinity Audiences Dynamic Remarketing Download Google Ads Display Certification Exam Answers (PDF)
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
Sets manual bids for specific times of the day Saves time and marketing resources Minimum and maximum bid values are determined by the daily budget Sets the appropriate bid for each and every auction Integrates a large variety of signals to evaluate user intent Download Google Ads Display Certification Exam Answers (PDF)
Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
Demographic targeting Custom Affinity audiences In-Market audiences Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Uploaded ads Responsive display ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)
Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching […]