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HubSpot Contextual Marketing Certification

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

April 26, 2020Knowledge GlassComments Off on True or false? “Other campaigns” is a segmentation option used to manually segment contacts.
  • True
  • False

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Which is NOT a reason to do usability testing?

April 26, 2020Knowledge Glass

It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. It allows you to see what questions people have. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

April 26, 2020Knowledge Glass

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Why is it important to map out the conversion path of a smart CTA for each segment?

April 26, 2020Knowledge Glass

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending each segment to a different stage in the buyer’s journey. To ensure that you’re sending each segment to the page with the visitor’s preferred language. Download Hubspot Contextual Marketing Certification […]

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True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

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