True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate prior to adding contextual marketing. The referral source of the users that visit the landing page. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You can display content variations to mobile, tablet or desktop users.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? When segmenting by buyer persona, focus on your newest persona first.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)