HubSpot Social Media Marketing Certification II Answers

Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.

Sara TaylorComments Off on Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.
  • color scheme of the video
  • use of special effects
  • purpose of the videos
  • celebrity endorsements

The correct answer is:

  • purpose of the videos.

 

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HubSpot Social Media Marketing Certification II Answers

True or false? In omnichannel marketing, it’s best to post the exact same content across all social media platforms.

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True False The correct answer is: False.  
HubSpot Social Media Marketing Certification II Answers

In the context of digital marketing, what is zero-party data?

Sara Taylor

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  
HubSpot Social Media Marketing Certification II Answers

What is a potential benefit of keeping social media management in-house?

Sara Taylor

It requires less financial commitment. It allows for more personalized communication with customers and prospects via social platforms. It doesn’t require any expertise in the field. All tasks can be delegated to internal teams. The correct answer is: It allows for more personalized communication with customers and prospects via social platforms.