Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

• His bid for the ad is too low.
• He has too much information listed in his ad assets.
• He hasn’t supplied a link for the ad.
• Users may be misspelling his keywords.

The correct answer is:

• His bid for the ad is too low.