Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

$2.51 $5 $4.50 $2.50 Download Google Ads Search Certification Exam Answers (PDF)

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help? Select 2 Correct Responses

Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals. Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals. Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance. Google can automatically […]