Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses

Dynamic sitelinks can also be served as account-level automated assets. Call assets can also be served as account-level automated assets. Dynamic callouts can also be served as account-level automated assets. Promotional callouts can also be served as account-level automated assets. The correct answer is: Dynamic sitelinks can also be served as account-level automated assets. Dynamic […]

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)

Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?

Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched. Using the Keyword Planner to find new keywords relevant to your target audience and business. Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment […]