Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Brand awareness and reach Website traffic Leads Product and brand consideration The correct answer is: Leads.

When are automated extensions, such as Seller Ratings, shown?

When an account is white-listed for them. When Google predicts they’ll improve ad performance. When an automated extension campaign is created. When an advertiser manually opts in to receive them. Download Google Ads Search Certification Exam Answers (PDF)

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Search Certification Exam Answers (PDF)