Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.  

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Employment status Highest level of education Age E-mail address Mailing address Download Google Ads Search Certification Exam Answers (PDF)

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

Use responsive search ads Use contextual signals Use cross-device reporting Monitor Quality Score. Be mindful of negative keyword targeting. The correct answer is: Use responsive search ads Monitor Quality Score. Be mindful of negative keyword targeting.