Google Ads Display Certification Answers

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

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  • Demographic targeting
  • Dynamic remarketing
  • Custom Affinity Audiences
  • Custom Intent audiences
  • Similar Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

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Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

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Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

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Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)