Google Ads Search Certification Answers

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)

Knowledge GlassComments Off on Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.  Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
  • Campaign type
  • Advertiser campaign count
  • Size of ad group
  • Ad relevance
  • Advertiser bid

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Laverne has created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

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Enables her to partner with other similar businesses. Allows her to reach to all device types. Increases the geographic distribution of her ad. Extends her reach to additional sites. The correct answer is: Extends her reach to additional sites.
Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

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Enhanced cost-per-click (eCPC) Target impression share Maximize clicks Target return on ad spend (tROAS) The correct answer is: Maximize clicks.
Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Knowledge Glass

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)