Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Bidding strategy affects ad quality at auction time. Expected clickthrough rate affects ad quality at auction time. Ad Rank affects ad quality at auction time. Ad relevance affects ad quality at auction time. Ad landing page experience affects ad quality at auction time. The correct answer is: Expected clickthrough rate affects ad quality at auction […]

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Language Smart Bidding Interests Geographic Device The correct answer is: Language Interests Geographic  

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer Match To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2) To upload your own data into Google Ads and reach custom segments across devices (4) To drive consideration among people who are actively researching the products or […]