Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Product and brand consideration Leads Website traffic Brand awareness and reach The correct answer is: Leads.

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

By linking to Alex’s ad from related social-media groups. By including his ad on similar motorcycle accessory store websites. By showing his ad to people searching for related information about helmets. By displaying Alex’s ad on a website that reviews motorcycle helmets. The correct answer is: By showing his ad to people searching for related […]

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]