Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Which user type would the Google Ads system closely match as an Affinity audience?

A student who is looking for loan advice A parent who is caring for their toddler An individual who is interested in purchasing a car Someone who has demonstrated a qualified interest in movies Download Google Ads Search Certification Exam Answers (PDF)

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner is free to use with any merchant-hosted storefront. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. […]

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]