Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Trusted, third-party tools are used to analyze and optimize campaigns. Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. The recommendations all show how they affect optimization score as a percentage. Comparable campaigns’ settings are cross-referenced with higher optimization scores. The correct answer is: The recommendations all show […]

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

The headline component The URL component The banner component The description component Download Google Ads Search Certification Exam Answers (PDF)

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

Phrase match will attract search traffic for product name queries only. Keyword targeting will attract search traffic for product name queries only. Broad match will attract search traffic for product name queries only. Exact match will attract search traffic for product name queries only. The correct answer is: Exact match will attract search traffic for […]