Google Ads Video Answers

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Knowledge GlassComments Off on Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
  • Remarketing via Google Tags
  • Customer Match audience
  • Custom Intent audience
  • Similar Audiences

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Google Ads Video Answers

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

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The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

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Drive actions within their website. Drive a lift in ad recall and brand impact. Target audiences in a time of decision-making. Drive awareness for a new product launch. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)

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Users choose YouTub to engage with their favorite creators Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)