Google Ads Video Answers

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Knowledge GlassComments Off on Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
  • Remarketing via Google Tags
  • Customer Match audience
  • Custom Intent audience
  • Similar Audiences

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Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

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Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]
Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

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People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market audiences (1) Consumer Patterns (2) Life Event (3) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

How can Google’s In-market audience signals help an advertiser connect with their target audience?

Knowledge Glass

By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people performing searches with the intent to buy or searching for competitive products. Download Google Ads Video Certification Exam […]