Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Knowledge GlassComments Off on Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize clicks
  • Maximize conversions

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Google Ads Search Certification Answers

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

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If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid can often be a static target that’s challenging to reach. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
Google Ads Search Certification Answers

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

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Broad match Smart Bidding Global site-wide tagging Consent mode Enhanced conversions The correct answer is: Global site-wide tagging Consent mode Enhanced conversions
Google Ads Search Certification Answers

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

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Language Smart Bidding Interests Geographic Device The correct answer is: Language Interests Geographic