HubSpot Contextual Marketing Certification

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Knowledge GlassComments Off on It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
  • A high rate is good because that means the users are ‘bouncing’ from page to page.
  • A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
  • A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
  • A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

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True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

True or false? You must set up a smart list in order to segment users by country.

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True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

What are two main reasons to use personalization?

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To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)