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HubSpot Social Media Certification

What Should You Do If Your Competitor Has A Big Public Blunder?

Knowledge Glass

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]
HubSpot Social Media Certification

When It Comes To Social Listening, How Do You Know Which Social Networks To Start With?

Knowledge Glass

Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]
HubSpot Social Media Certification

True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.

Knowledge Glass

True False Download HubSpot Social Media Certification Exam Answers (PDF)