The inbound sales framework includes the following stages:

What is the recommended approach to translating a prospect’s goals into measurable targets?

Assign homework so you already have this information before the call. Conduct the meeting over video to make it a more personal experience. Wait to cover measurable targets until the prospect has your proposal to encourage them to close. Do the exercise via a whiteboard or spreadsheet to run through different scenarios. Download HubSpot Solutions […]

A colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?

Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of these, it’s a good fit. The primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, it is unlikely to be a good fit. The company already wants […]

True or false? You need time-tracking to be able to calculate the utilization rate of your team.

True False, and it’s encouraged not to use one False, but it’s encouraged to use one Download HubSpot Solutions Partner Certification Exam Answers (PDF)