Fill In The Blank: Inbound Is Knowledge _________.

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

What Is The Relationship Between The Inbound Methodology And The Concept Of A Flywheel?

The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is round to help you visualize your company as a flywheel. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists in one part of […]

When Designing Site Architecture And Navigation, Whose Experience Should Be The Primary Consideration?

The designer The visitor The marketer The salesperson Download HubSpot Inbound Certification Exam Answers (PDF)