Fill In The Blank: Inbound Is Knowledge _________.

Which Departments Should Be Involved In Creating Content?

All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Inbound Certification Exam Answers (PDF)

What kinds of information does your marketing team likely need included in a persona?

The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]

What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?

Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]