True — a business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False — businesses should not think about profits at all. Instead, they should […]
Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]
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