Google Ads Measurement Answers

In terms of advertising, what’s attribution?

Sara TaylorComments Off on In terms of advertising, what’s attribution?
  • Determining the cost of each asset used in a marketing campaign
  • Determining how much cost each channel requires
  • Determining how much credit to award a client for their referral
  • Determining how much credit each step of a process should receive

The correct answer is:

  • Determining how much credit each step of a process should receive

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Before a marketer can implement sitewide tagging, what’s the first thing they should do?

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While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

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A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site. A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. A view-through conversion action is when there are […]
Google Ads Measurement Answers

What’s the correct way to set up enhanced conversions for web?

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Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API