In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?

You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

Data-driven attribution Custom Floodlight variables Budget bid strategies Conversion cart data The correct answer is: Custom Floodlight variables

To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

The advertiser account The client account The submanager account The manager account The correct answer is: The manager account

Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?

You’d suggest the manager account. You’d suggest the campaign account. You’d suggest the submanager account. You’d suggest the engine track account. The correct answer is: You’d suggest the engine track account.