In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.” “No. We cannot change the blog content because it is confusing to RSS readers.” “No. Search engines would […]

True or false? Dynamic content consists of entirely randomized content.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You can use personalization tokens in email subject lines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)