Imagine You Surveyed 100 Training Attendees. If 10% Were Detractors, 30% Were Passives, And 60% Were Promoters, What Would Your NPS Be?

Why Do The Inbound Principles Exist?

The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the resources of inbound The principles are aspirational goals Download HubSpot Inbound Certification Exam Answers (PDF)

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

How Can You Apply Flywheel Thinking To Your Company’s Budget?

By investing as much money into things that drive customer happiness—such as support teams and product improvements—as you do into acquiring new customers through marketing and sales. By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget. If […]