- You should turn off the ads to stop traffic.
- You should use more general keywords.
- You should reduce campaign budgets.
- You should add more negative keywords.
The correct answer is:
- You should add more negative keywords.
Related Post
You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the total cost by the number in the conversions column. It’s calculated by dividing the total conversion value by the total cost of all ad interactions. It’s calculated by dividing the total conversion value by the […]