Google Ads Measurement Answers

If you’re a digital advertiser, how do you define a tag?

Sara TaylorComments Off on If you’re a digital advertiser, how do you define a tag?
  • As a large snippet of code that’s placed on the homepage of a website
  • As a small snippet of code that’s placed on every page of a website
  • As a large snippet of code that’s placed on the conversion page of a website
  • As a small snippet of code that’s placed on the conversion page of a website

The correct answer is:

  • As a small snippet of code that’s placed on the conversion page of a website

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Google Ads Measurement Answers

Google Tag Manager has which of the following two capabilities? Chose two.

Sara Taylor

Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface. Google Tag Manager can only be used to deploy and modify third-party tags. Google Tag Manager is a JavaScript framework that’s used to add Google tags […]
Google Ads Measurement Answers

In what way are incrementality experiments different from A/B experiments?

Sara Taylor

Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]
Google Ads Measurement Answers

In what way does experimentation help achieve a best-in-class measurement approach?

Sara Taylor

By assisting in the collection of multiple data points By providing a way to validate and test insights By driving a macro budget strategy By helping assign credit across touchpoints The correct answer is: By providing a way to validate and test insights