If you want to simultaneously change the flight date of multiple campaigns across multiple advertising platforms, what Search Ads 360 tool should you use?

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]

Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?

You tell them one. You tell them 10. You tell them three. You tell them five. The correct answer is: You tell them one.

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions