Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

Sara TaylorComments Off on If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?
  • You should set up conversion cart data.
  • You should set up budget bid strategy.
  • You should set up data-driven attribution.
  • You should set up Google Ads auction-time bidding.

The correct answer is:

  • You should set up budget bid strategy.

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Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

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It lets them access label. It lets them access dimension. It lets them access reporting. It lets them access conversion. The correct answer is: It lets them access conversion.
Search Ads 360 Certification

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Search Ads 360 Certification

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

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You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]