If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

By setting up custom dimensions within their campaign structure. By setting up labels within their campaign structure. By setting up audiences within their campaign structure. By setting up templates within their campaign structure. The correct answer is: By setting up templates within their campaign structure.

To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?

You’d look in Experience Hub. You’d look in Performance Center. You’d look in Overview page. You’d look in Reports. The correct answer is: You’d look in Performance Center.

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.