True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They’ll Be More Likely To Purchase From You.

You Asked Your Colleague To Provide Feedback On A Blog Post You Recently Wrote. When They Sent You Their Feedback, They Made Edits Directly In The Doc. Is This A Best Practice For A Content Editing Process?

Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role is to make updates the way they see fit. No, the editor should have tracked changes which would have shown you where they would apply recommended edits. No, they should have set up a meeting […]

Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?

Total leads generated from your campaign Increase of brand awareness Returning blog subscribers generated from your campaign Social engagements Download HubSpot Content Marketing Certification Exam Answers (PDF)

Fill In The Blank: A Great Way To Create A Comfortable Atmosphere For A Company Brainstorm Is To Start Off With _________.

role call icebreakers team goals breaking into groups Download HubSpot Content Marketing Certification Exam Answers (PDF)