True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They’ll Be More Likely To Purchase From You.

You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?

Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)

One Month Into A Three-Month Lead Generation Campaign, It Becomes Clear Your Current Plan To Reach Your Goal Of Ten Marketing Qualified Leads (MQLs) Goal Does Not Look Feasible. What Option Will You Present During Next Week’s Meeting With Your CEO?

You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data. You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data. You hold back on reporting the progress on that particular SMART goal […]

Your Boss Has Tasked You With Writing A Company Story That Will Help Make Them Stand Out From Their Competitors. Keeping This In Mind, What’s The Most Effective Question You Should Start With?

What are you offering? How will this help your audience? Why are you doing what you are doing? None of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)