True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They’ll Be More Likely To Purchase From You.

Fill In The Blank: To Effectively Tell Your Business’ Story, You Need ________________.

a mission with supporting values great products and services a testimonial from a happy customer an interesting history Download HubSpot Content Marketing Certification Exam Answers (PDF)

Every Story Has These Three Storytelling Elements. What Are They?

Characters, conflict, and resolution Conflict, idea, and resolution Characters, conflict, and interest Conflict, spark, and conclusion Download HubSpot Content Marketing Certification Exam Answers (PDF)

You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?

Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)