True Or False? If Prospects Can Get The Answers To Their Questions And See Themselves As Characters In Your Story, They’ll Be More Likely To Purchase From You.

You Just Landed Your Dream Job As A Content Creator At A Local Startup. It’s Your First Week And Your Boss Asks You To Perform A Content Audit To Get Acquainted With The Company’s Collateral As Well As Organize It. Where Might You Start Looking For Content That Already Exists?

Talk with the sales team Check with more tenured employees Look through the company’s CRM and CMS All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

Fill In The Blank: A Content Compass Helps Organize Monthly Initiatives By ____________.

SMART goals sales campaigns inbound marketing campaigns All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched.

True, if you don’t have a relevant call-to-action, then leave blank. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time. False, always provide a next step, even if it’s to sign up for email updates. False, adding a relevant call-to-action to a blog post will improve your SEO efforts. Download HubSpot Content Marketing […]