Every Story Has These Three Storytelling Elements. What Are They?

Which Of The Following Is NOT A Storytelling Best Practice?

Create emotional appeal through your content Be consistent and authentic Use the third-person point of view Your story should be clear and concise Download HubSpot Content Marketing Certification Exam Answers (PDF)

What’s The Best Way To Have Your Business’ Story Remembered And Shared?

Explain your history in detail. Show the ROI you can bring your customers. Create emotional alignment between your business and your prospects and customers. Explain the value of your products and services and how you’re the best at what you do. Download HubSpot Content Marketing Certification Exam Answers (PDF)

Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?

Total leads generated from your campaign Increase of brand awareness Returning blog subscribers generated from your campaign Social engagements Download HubSpot Content Marketing Certification Exam Answers (PDF)