- Explain your history in detail.
- Show the ROI you can bring your customers.
- Create emotional alignment between your business and your prospects and customers.
- Explain the value of your products and services and how you’re the best at what you do.
One Month Into A Three-Month Lead Generation Campaign, It Becomes Clear Your Current Plan To Reach Your Goal Of Ten Marketing Qualified Leads (MQLs) Goal Does Not Look Feasible. What Option Will You Present During Next Week’s Meeting With Your CEO?
You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data. You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data. You hold back on reporting the progress on that particular SMART goal […]
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You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?
Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)