- Ideal matching
- Buyer personas
You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?
Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)
Content is needed to attract people to your site. Content is needed to attract visitors and convert them into leads. Content is needed to close leads into customers and turn customers into promoters. All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)
A great content marketer doesn’t need to do inbound marketing. Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other. Success relies on both as each serves a different function. If you do both then you’ll be competing with yourself. Download HubSpot Content […]