True Or False? If One Horizon Begins To Underperform, You Should Reallocate Resources To Those Initiatives Until They Start Performing Well.

Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

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What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?

They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]

Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that don’t use the inbound methodology are inherently funnel-shaped. Because many business charts show conversion rates, and those charts are often shaped like a funnel. Download HubSpot […]