How Many Customers Do You Need To Interview In Order To Develop A High Quality Buyer Persona?

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Sales To Do?

Contact the leads marketing generates within a certain timeframe. Contact a certain percentage of the leads marketing generates. Close a certain number of deals. Nothing — the SLA outlines the service marketing will provide to sales. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following Is The BEST Way To Ensure Your Smarketing Meetings Have A High Level Of Psychological Safety?

Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead the discussion. Don’t bring up problems if the people who caused the problem are in the room. Avoid calling on individual people to answer questions. Instead, wait for people to volunteer. Download HubSpot Sales Enablement […]

If You Find Yourself With A Lot Of Poor-Fit Leads, All Of The Following Are Good Ways To Solve This Problem EXCEPT:

Send the leads to sales for further qualification. Look for bad-lead sources and turn them off. Revisit your ideal buyer profile and make your definition of “fit”? less stringent. Find ways to improve the messaging in your marketing content. Download HubSpot Sales Enablement Certification Exam Answers (PDF)