How Many Customers Do You Need To Interview In Order To Develop A High Quality Buyer Persona?

After You Explain The Concept Of A Judicial Branch To Your CEO, She Says, “Great! I’ll Have The Sales Leadership Team Make That Part Of Their Monthly Meeting.”? How Do You Respond?

“In the interest of being unbiased, I think it would be better to have the judicial branch made up of people who are outside of the sales and marketing organization.”? “Perfect! We want to make sure the sales team is as involved as possible, and having sales leadership reviewing dropped leads is a great way […]

True Or False? Contacting New Leads Within Five Minutes Is Better Than Contacting Them Within 24 Hours.

True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What’s The Sales Team’s Role In Content Creation?

Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]