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HubSpot Contextual Marketing Certification

How is the geography of a visitor on your website determined?

April 26, 2020Knowledge GlassComments Off on How is the geography of a visitor on your website determined?
  • Smart list
  • Source code
  • Referral source
  • IP address

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

April 26, 2020Knowledge Glass

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]

HubSpot Contextual Marketing Certification

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

April 26, 2020Knowledge Glass

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

April 26, 2020Knowledge Glass

Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content to change the form language on your landing pages. Because search engines will index both languages resulting in confusing search results Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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When a visitor’s location cannot be determined, which of the following rules is displayed?
Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

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