It allows for one-way communication. It targets a very specific and limited audience. It bypasses the need for any other marketing channels. It facilitates two-way communication and customer interaction. The correct answer is: It facilitates two-way communication and customer interaction.
It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.
