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HubSpot Contextual Marketing Certification

How can you ensure that your website stays visually consistent?

April 26, 2020Knowledge GlassComments Off on How can you ensure that your website stays visually consistent?
  • Create a stylesheet.
  • Create a style guide.
  • Leave it in the hands of your designer.
  • You shouldn’t – each page should have a different style

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

April 26, 2020Knowledge Glass

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]

HubSpot Contextual Marketing Certification

How can you ensure that you’re recruiting the right users for usability testing?

April 26, 2020Knowledge Glass

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

April 26, 2020Knowledge Glass

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]

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It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

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Recent Posts

  • True or false? When connecting your email to help desk, you should connect your personal email.
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  • Which of the following CANNOT be done from your help desk?
  • Select all that apply. AI allows you to do which of the following in your help desk?
  • Which of the following CANNOT be inserted when responding in the help desk?

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