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HubSpot Contextual Marketing Certification

How can you ensure that your website stays visually consistent?

April 26, 2020Knowledge GlassComments Off on How can you ensure that your website stays visually consistent?
  • Create a stylesheet.
  • Create a style guide.
  • Leave it in the hands of your designer.
  • You shouldn’t – each page should have a different style

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

How can you ensure that the content on your website will be helpful for your users?

April 26, 2020Knowledge Glass

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search engines. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

April 26, 2020Knowledge Glass

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]

HubSpot Contextual Marketing Certification

True or false? You can use personalization tokens in email subject lines.

April 26, 2020Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

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  • You’re planning an email campaign to nurture leads who downloaded a specific guide from your website. Which set of psychological factors and strategic steps should you primarily focus on to make the emails most relevant and effective?

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