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HubSpot Contextual Marketing Certification

How can you ensure that your website stays visually consistent?

April 26, 2020Knowledge GlassComments Off on How can you ensure that your website stays visually consistent?
  • Create a stylesheet.
  • Create a style guide.
  • Leave it in the hands of your designer.
  • You shouldn’t – each page should have a different style

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

April 26, 2020Knowledge Glass

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]

HubSpot Contextual Marketing Certification

How can contextual marketing help to make your website more accessible for your visitors?

April 26, 2020Knowledge Glass

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]

HubSpot Contextual Marketing Certification

Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

April 26, 2020Knowledge Glass

Appealing Intuitive Consistent Enjoyable Accessible Useful Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

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Recent Posts

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  • Which of the following is a primary driver for the growing demand for personalization online?
  • What is the relationship between digital marketing and inbound marketing?
  • You’re planning an email campaign to nurture leads who downloaded a specific guide from your website. Which set of psychological factors and strategic steps should you primarily focus on to make the emails most relevant and effective?

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