- Create a stylesheet.
- Create a style guide.
- Leave it in the hands of your designer.
- You shouldn’t – each page should have a different style
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Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]
Which of the following is NOT a reason to have consistency from page-to-page?
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)