HubSpot Inbound Marketing Certification

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

Knowledge GlassComments Off on The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

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HubSpot Inbound Marketing Certification

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

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The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages Why your agency provides the best experience for families The best family-friendly vacation destinations Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

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Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Customer segmentation is:

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The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)