HubSpot Inbound Marketing Certification

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

Knowledge GlassComments Off on The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

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HubSpot Inbound Marketing Certification

What question can help define your consideration stage?

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How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? How do buyers describe their challenges or goals? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Fill in the blank: A negative persona is a person who_______.

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isn’t a good fit for your business. speaks negatively about your business. is the exact opposite of your buyer persona. you have not gotten the chance to talk to. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Roughly how long should your buyer persona interviews take?

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10 minutes 1 hour 20 minutes 20 minutes a week for a month Download HubSpot Inbound Marketing Certification Exam Answers (PDF)