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HubSpot Contextual Marketing Certification

Default content should be optimized for which group above all?

April 26, 2020Knowledge GlassComments Off on Default content should be optimized for which group above all?
  • The segment that you are targeting.
  • The highest-valued persona.
  • Search engines.
  • First time visitors.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

April 26, 2020Knowledge Glass

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

How can you ensure that the content on your website will be helpful for your users?

April 26, 2020Knowledge Glass

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search engines. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

April 26, 2020Knowledge Glass

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

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