True Or False? Content Marketing Is A Relatively New Practice That Became Popular In The 1950’S With The Boom Of Advertising Firms.

All Of The Following Are Examples Of A SMART Goal EXCEPT:

Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Download HubSpot Content Marketing Certification Exam Answers (PDF)

True Or False? You Should Only Include A Call-To-Action On A Blog Post Once The Offer Is Launched.

True, if you don’t have a relevant call-to-action, then leave blank. True, once you publish a blog post, it’s not a best practice to update calls-to-action over time. False, always provide a next step, even if it’s to sign up for email updates. False, adding a relevant call-to-action to a blog post will improve your SEO efforts. Download HubSpot Content Marketing […]

Fill In The Blank: To Effectively Tell Your Business’ Story, You Need ________________.

a mission with supporting values great products and services a testimonial from a happy customer an interesting history Download HubSpot Content Marketing Certification Exam Answers (PDF)