You Are Trying To Turn An Ebook Into A Checklist, Which Method Should You Keep In Mind When Repurposing Content?

When Examining Your Attribution Report, You Notice 85% Of Your Leads That Have Closed Into Customers Have Downloaded Your Introductory Ebook, But Your Sales Team Is Only Closing 1% Of Leads From Social Sources. How Do You Support Your Sales Team To Close More Leads From Social Into Customers?

Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales. Devote more time to posting blogs on Facebook. Direct further resources for paid advertising on Twitter to spread your influence to additional channels. Connect with your sales team to coach them on their disconnect in closing the leads. Download […]

Fill In The Blank: All Of The Following Are Engagement Signals That Help You Understand Your Content’s Effectiveness, Except For _______________.

comments on a recent blog post likes and shares on a Facebook post email send rate sharing the thank you page to an offer someone just downloaded Download HubSpot Content Marketing Certification Exam Answers (PDF)

True Or False? When Possible, You Should Try And Use Extensive Vocabulary In Your Writing.

True, extensive vocabulary makes you appear more credible and confident. True, people make purchasing decisions based on if you look smarter than your competitors. False, extensive vocabulary makes you appear less credible and confident. False, extensive vocabulary takes up too much space on a page. Download HubSpot Content Marketing Certification Exam Answers (PDF)