Fill In The Blank: _____ Is The Glue That Holds Sales And Marketing Teams Together.

What Is An Ideal Customer Profile?

A checklist of the most basic attributes someone needs to have in order to be successful as your customer. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A way of organizing the […]

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]

Evaluate This Hero Statement: Super Veggie Juice Co. Is A Hero To People Who Want To Eat Healthy But Don’t Have The Time To Cook And Eat Vegetables.

The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed Download HubSpot Sales Enablement Certification Exam Answers (PDF)