Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

What purpose does a call-to-action serve in a short-form video?

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.  

What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

Macro-influencer Micro-influencer Celebrity influencer Nano-influencer The correct answer is: Micro-influencer.