Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

Macro-influencer Micro-influencer Celebrity influencer Nano-influencer The correct answer is: Micro-influencer.  

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company’s product or service, through the decision-making process, and ultimately to the post-purchase experience.

True False The correct answer is: False.