Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

Offer exclusive discounts to their audience Request they create sponsored posts Invite them to take over your social media channels Encouraging them to create content outside of brand guidelines The correct answer is: Encouraging them to create content outside of brand guidelines.  

Nicole O’Donnell suggests using what type of individuals to act as inspiration in storytelling for brands?

Celebrities Influencers Role models or community members Company founders The correct answer is: Role models or community members.  

Which of the following should NOT be considered when setting a social media budget?

The number of your current social followers The platforms and tools you plan to use The people you need for content creation and response to customer comments The cost of content creation and production The business goals your company has set The correct answer is: The number of your current social followers.