Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

True or false? Short-form videos are typically watched for less than 40% of their length.

True False The correct answer is: False.  

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.  

Which of these is NOT a good practice when repurposing long-form content into short-form videos?

Using the most engaging, relevant clips from the long video Keeping the short videos between 20 and 60 seconds Running them as a series or part of a video carousel Using copyrighted music The correct answer is: Using copyrighted music.