Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

If you don’t have access to natural light when filming indoors, which affordable equipment could help create a well-lit environment?

A ring light or softbox An ultraviolet light A mirror A colorful backdrop The correct answer is: A ring light or softbox.  

True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

True False The correct answer is: False.  

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]