Cobbling together software parts that do not all use the same database increases the risk of what?

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Customer segmentation is:

The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or False? The most effective way to initiate a buyer persona interview request is through a phone call.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)