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HubSpot Inbound Marketing Certification

Cobbling together software parts that do not all use the same database increases the risk of what?

February 7, 2022March 31, 2022Knowledge GlassComments Off on Cobbling together software parts that do not all use the same database increases the risk of what?
  • Marketing automation
  • AI
  • Clean data
  • Dirty data

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.

February 7, 2022March 31, 2022Knowledge Glass

Why are you sharing this content? What are your expectations after promoting this content? What content are you sharing? What distribution channels are you planning to use? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

HubSpot Inbound Marketing Certification

Your boss wants a report on the success of your blog. What information should you NOT analyze?

April 15, 2020Knowledge Glass

Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

HubSpot Inbound Marketing Certification

What is the drawback to using the last touch attribution model?

February 7, 2022March 30, 2022Knowledge Glass

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]

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Customer segmentation is:
Why are chatbots a great tool for strategically using marketing automation and AI?

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