True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification
True or false? Logos are always global content and can’t be swapped out on individual pages.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
How does a landing page typically gather information about site visitors?
Using a meetings link Using a CTA Using an email Using a form Download Hubspot Marketing Software Certification Exam Answers (PDF)
What are the elements of a traditional conversion path?
Chatbot, live chat, messaging app Landing page, form, chatbot Landing page, form, CTA, thank you page Thank you page, messaging app, CTA, landing page Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? Pillar pages make landing pages obsolete.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
When should you ungate content?
Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad. To gate or ungate is an illusion. Download Hubspot Marketing Software Certification Exam Answers (PDF)
What are the key components of a landing page?
Copy, form, content offer Headline, chatbot, form, video Headline, copy, form, image Copy, form, video, content Download Hubspot Marketing Software Certification Exam Answers (PDF)
Why is it considered a best practice to include an image or video on a landing page?
Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can tell complex stories faster than words can. A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
What is a call-to-action button?
A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)
What are/is the area(s) you need to consider when building a call-to-action?
Visuals Copy Location A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)