True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
HubSpot Marketing Software Certification
True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
Most organizations target how many buyer personas?
1–2 3–5 6–10 At least 10 Download Hubspot Marketing Software Certification Exam Answers (PDF)
All of the following are components of a topic cluster EXCEPT:
Core topics, which will take the shape of your pillar page Subtopics, such as blog posts or videos Distribution channels, such as YouTube or Twitter Internal hyperlinks Download Hubspot Marketing Software Certification Exam Answers (PDF)
Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
link all subtopics to the pillar page only link the top 20 performing subtopics to the pillar page link the pillar page to all relevant subtopics A and C B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:
The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page The core topic is featured in the image alt text Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
Which type of pillar page is in the form of an ungated guide or ebook?
Resource pillar page Guide-type pillar page Information-based pillar page 10x content pillar page Download Hubspot Marketing Software Certification Exam Answers (PDF)
All of the following are ways you can report on a campaign EXCEPT:
In the campaign itself In campaign analytics, under the reporting tool Both of the above None of the above: Campaign reporting is a default option in the marketing dashboard Download Hubspot Marketing Software Certification Exam Answers (PDF)